“Destiny is not a matter of chance, but a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.”

William Jennings Bryan

 


Black Diamond Associates is an organization of certified and skilled professionals, each having years of hands-on experience in addition to having received extensive on-going training. We create the forum, processes and expertise to assist organizations in achieving a profitable and customer-focused advantage to compete in a rapidly changing environment.

Our client experience includes both profit and not-for-profit organizations and range from small to large businesses in practically every industry.

Our managing partners have over 40 years of combined experience in marketing, sales, business development, finance, engineering and project management. We are a results-focused team that can assist you in achieving your desired results.

Lisa Huetteman

Lisa Huetteman is a managing partner with Black Diamond Associates. She is a certified quality facilitator for the execution of results-oriented, innovative approaches that enable clients to tap into their hidden potential and achieve their desired results. Her focus is on helping clients develop their strategies, people and business processes to accelerate the accomplishment of their strategic objectives.

Prior to founding Black Diamond Associates, Lisa Huetteman spent over 21 years in business. Lisa is an expert in corporate business development, implementing growth strategies through new product development and global market expansion.
Lisa has extensive experience in Marketing, Business Development, Strategic Planning, Project Management and Finance with a major telecommunications and information services company. Lisa is a results-driven professional with proven track record in analyzing global market trends, identifying business opportunities, and developing marketing strategies that have achieved corporate growth, profitability, and competitiveness.

A self-starter, Lisa has led teams from solution concept through planning, design, development, launch, and customer deployment. An innovative marketer and business planner, Lisa has extensive experience in research, pricing, communications and promotions, and sales and distribution channel support.

Lisa has experience speaking to global audiences and has developed and presented seminars on topics such as strategic planning, effective plan execution, leadership, sales effectiveness, and goal achievement. Her interactive style generates positive reviews from seminar participants.

Lisa graduated Magna Cum Laude from The University of Tampa, Tampa, Florida, with a Master of Business Administration degree. She also graduated with academic honors from University of Michigan School of Business Administration with a Bachelor of Business Administration degree. She is a Certified Quality Facilitator with the Total Quality Institute and has had over 275 development hours in coaching and facilitation.

Lisa serves the community through volunteer leadership positions at the United Way of Tampa Bay, the St. Stephen Catholic School Advisory Board, the Tampa Chamber of Commerce, her church and homeowners’ association.

 

Mary Owens

Mary Owens is a Managing Partner of Black Diamond Associates, a results-focused organization working with businesses and individuals helping them achieve their full potential.

Prior to founding Black Diamond Associates, Mary had over 20 years of experience in Sales Management, Marketing, Business Development and Strategic Planning with major industrial corporations. Mary’s proven track record in developing sales strategies, analyzing market trends and identifying business opportunities; have consistently achieved sales growth and profitability goals.

As a certified quality facilitator, Mary provides clarity and focus in working with individuals and organizations in helping determine what success means to them and then developing the road map to close the gap between where they are and where they want to be. She helps clients discover the way to unlock their door to success and achieve the things that are most important to them.

With over 20 years of experience in Sales and Sales Management, Mary works with individuals and organizations that are ready to reinvent their sales process for accelerated results. She facilitates re-evaluating the value they bring and transitions their sales approach from one of selling to helping their customers buy. This solution based sales model has proven results across all industries.

Known for her positive attitude and exhilarating presentation, Mary has designed and presented programs such as: “Keeping Your Business On Purpose”, “Managing Your Business Like Your Life Depends on It:”, “Accelerating Your Sales – Your Best Year Ever”, “How to Run Circles Around Your Competitors”, “How to Get a Standing Ovation From Your Customers”, “Preparing Yourself to Achieve Excellence” and “Success as You Define It –Making Goal Achievement Part of Your Life”.

Mary graduated Cum Laude from the University of Missouri-Rolla with a B.S. in Mechanical Engineering and with academic honors from St. Louis University with a Master of Business Administration. Mary also completed the Texas A&M Certification in Industrial Distribution, the Total Quality Institute Certification as a Quality Facilitator, along with hundreds of development hours in Coaching from Resource Associates Corporation.

She serves as adjunct faculty at Polk Corporate College and serves on the board for Southwest College. She is a published columnist for a Tampa-area newspaper and is Managing Editor for a quarterly magazine.


 
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